We are thrilled to announce our new partnership with Loughborough Sport as their Official Protein Dairy Partner.
To begin this exciting new partnership and our role as Loughborough Sport’s Official Protein Dairy Partner, our Graham’s team travelled down to Loughborough to attend the university’s Sports Bazaar.
Throughout the day, we helped power the new and current students of Loughborough University as they got a chance to witness the immense sporting opportunities their university has to offer. It was a wonderful experience to view the extensive diversity of sports on display. From rowing to trampolining, there was a sports team for everyone. As the students explored the sports hall, and the teams’ stands, they were able to access on the go nutrition through our Graham’s Protein 25 pouches. Filled with natural goodness and 25 grams of protein per pouch, they were the perfect snack to power the wandering freshers, alongside the enthusiastic current students promoting their teams.
The Sports Bazaar was a great opportunity for us at Graham’s to meet the teams, explore the university grounds, and capture fun content with the students. Keep updated with our fun Loughborough videos on our Instagram and TikTok accounts @grahamsfamilydairy and @grahamsprotein. To watch Loughborough students guess the amount of medals their predecessors have in their athletic careers, follow this link to our TikTok: Graham’s The Family Dairy (@grahamsthefamilydairy) | TikTok.
Furthermore, we encouraged students to participate in our quick survey to help us understand the new generation of students and athletes dairy consumption. With 1,405 participants, the survey results found an incredible 79% of generation Z students still choose to consume dairy milk over plant-based alternatives. The results proved the significant role dairy remains to play in younger generations diets, particularly in those with a prioritisation of fitness and sport.
We are looking forward to the year ahead as the Official Protein Dairy Partner for Loughborough Sport and upcoming opportunities to support future world champion athletes in the beginning of their careers.
