A trip to the cinema isn’t complete without an armload of snacks, but which to choose? Sweet, savoury or something altogether a bit more chilly? This summer, Graham’s The Family Dairy has marked its second year as Official Ice Cream Sponsor of the 70th edition of the Edinburgh International Film Festival by concocting a quirky range of bespoke ice cream flavours, inspired by classic cinema snacks: cheesy nachos, hot dog and popcorn.
The trio of flavours will be taste-tested by members of the public with the favourite being made available to filmgoers at screenings and events during the Festival, alongside other Graham’s favourites and brand new summery flavours including honeycomb, black cherry and pink bubble gum. Sampling of the winning, limited edition ice cream will take place during the free outdoor Film Fest in the City event at St. Andrews Square Gardens from 10-12th June.
Packaged in 100ml tubs, Graham’s mini ice creams are perfect for cinema trips and full on film marathons during festival season alike, and come in a variety of flavours including Traditional Vanilla, Strawberry, Toffee Caramel and Chocolate.
Renowned for its award-winning range of milk, cream, cheese, butter, yogurt and ice cream, Graham’s is now bought by over half of the population in Scotland and in 2015, were crowned number one Scottish dairy brand by Kantar WorldWide. Graham’s ice cream range, which is produced and packaged at its Airthrey Kerse Farm in Bridge of Allan, Stirlingshire, saw a 66% rise in sales last year.
Established in 1947, Edinburgh International Film Festival is renowned around the world for discovering and promoting the very best in international cinema and for heralding and debating changes in global filmmaking. Intimate in its scale, ambitious in its scope, and fuelled by pure passion for cinema in all its manifestations, EIFF seeks to spotlight the most exciting and innovative new film talent, in a setting steeped in history. The 2016 Festival, running from 15th-26th June, marks the 70th edition of the Festival, making it the longest continually running film festival in the world.
Carol Graham, Marketing Director of Graham’s The Family Dairy, said: “We’re delighted to be partnering with the EIFF for a second year running and look forward to an exciting programme of screenings and events. Cinema and ice cream go hand in hand so it’s a natural fit for us. To mark our second year as official sponsor, we wanted to create something a bit different to celebrate the love of the silver screen here in Scotland’s film-loving capital, and these new cinema inspired flavours are just a bit of fun. My personal favourite is the popcorn ice cream and I look forward to enjoying it alongside a fantastic line-up of festival films this summer.”
Chief Executive of the Centre for the Moving Image, Ken Hay added: “We’re delighted to welcome back Graham’s The Family Dairy as our official ice cream partner for the 70th edition of EIFF, giving Festival audiences the chance to enjoy Graham’s amazing range of ice creams.”
For more information, please contact Wire Media:
Eva Cook eva@wire-media.co.uk 0207 255 6143 / 07745 215 777
Kirstin Stevenson kirstin@wire-media.co.uk 0141 648 9610 / 07803 970 106
Notes to Editors
Photos show Mark Adams, Artistic Director of Edinburgh International Film Festival, Carol Graham, Marketing Director of Graham’s The Family Dairy and Ken Hay, Chief Executive of the Centre for the Moving Image, sample the new ice cream flavours at the Edinburgh Filmhouse ahead of the festival launch on 15 June.
Photo credit: Rob McDougall
About Graham’s Family Dairy
Graham’s The Family Dairy is based in the heart of Scotland, producing an award-winning, home-grown range of the highest quality food and drink, including milk, cheese, cream, butter, ice-cream, cottage cheese, quark, sour cream and yogurt.
Established for more than 76 years, Graham’s remains a family-run company with a focus on farming, provenance, high quality produce and a quest to promote the best of Scotland’s larder throughout the country.
Available in Waitrose, Tesco, Asda and Sainsbury’s in Scotland in 500ml tubs with a RSP of £3.00, the range of six flavours – Traditional Vanilla, Scottish Tablet & Vanilla, Lemon Curd, Salted Caramel, Toffee Caramel and Raspberry Ripple – is made using the award-winning, fresh milk sourced from the 100 Scottish dairy farmers Graham’s works with. Smaller 100ml tubs for the food service industry are available in visitor attractions, farm shops, independent retailers, delis, hotels, cinemas and theatres across Scotland.
Traditional Vanilla is Graham’s best-selling ice cream flavour, contributing to approx. 40% of total ice cream sales in 2015, followed closely by Toffee Caramel, (contributing to approx. 30%).
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About Edinburgh International Film Festival
Established in 1947, Edinburgh International Film Festival is renowned around the world for discovering and promoting the very best in international cinema – and for heralding and debating changes in global filmmaking. Intimate in its scale, ambitious in its scope, and fuelled by pure passion for cinema in all its manifestations, EIFF seeks to spotlight the most exciting and innovative new film talent, in a setting steeped in history.
Notable films premiered in recent years have included: AMY, INSIDE OUT, 45 YEARS, A MOST WANTED MAN, COLD IN JULY, WE STEAL SECRETS: THE STORY OF WIKILEAKS, THE IMPOSTER, BRAVE, TABU, THE HURT LOCKER, MOON, FISH TANK, LET THE RIGHT ONE IN, MAN ON WIRE, CONTROL, KNOCKED UP, RATATOUILLE, LITTLE MISS SUNSHINE, AN INCONVENIENT TRUTH, TSOTSI and BILLY ELLIOT.
EIFF is supported by Creative Scotland, the BFI, the Scottish Government through the Edinburgh Festivals Expo Fund, the City of Edinburgh Council, and EventScotland.
The Centre for the Moving Image (CMI) was established in 2010 with a mission to be at the forefront of the development of a vibrant and successful film and moving image industry and culture across Scotland and beyond. The CMI currently comprises EIFF, Filmhouse in Edinburgh and the Belmont Filmhouse in Aberdeen.
The Edinburgh International Film Festival Limited is a company registered in Scotland No: SC132453. It is a subsidiary of the Centre for the Moving Image (CMI) which is a company limited by guarantee with charitable status with Scottish Charity No. SC006793.
